This is should be a prospective customer's number one call to action, e.g., requesting a quote or perusing your product catalog.
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Boyer
What's another popular item you have for sale or trade? Talk about it here in glowing, memorable terms so site visitors have to have it.
Gilbert
What's another popular item you have for sale or trade? Talk about it here in glowing, memorable terms so site visitors have to have it.
Craig
What's another popular item you have for sale or trade? Talk about it here in glowing, memorable terms so site visitors have to have it.
Turner
Don't think of this product or service as your third favorite, think of it as the bronze medalist in an Olympic medals sweep of great products/services.